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Website Builders or Templates –  What’s better?

By Team Agaetis, January 9, 2023
Free Website builders

You may find it difficult to decide what kind of website design you want when you’re just getting started. Plus it can be overwhelming to decide which website builders are good for you. The design of your website plays an important role in showcasing what your organisation or brand is all about. After all, your website is the face of your organisation. 

In order to design your website, you can either use a template or have it customised by a web designer. The idea of getting a pre-made template-based website sounds feasible as it seems easy, low-cost, self-doable and convenient. The market is full of website builders like Squarespace, WordPress, Wix, etc. that you can use at your convenience.

With a customised website, you can add a touch of originality to your organisation while avoiding the hassle of making a website all on your own. A custom-designed website allows you to express yourself organically. You can modify it to suit your needs and tailor it based on the requirements of your brand. For that, you can hire a professional to design and manage your website. 

It is not that confusing to pick between Custom Web Design vs. Templates. Picking between both depends on your requirements and if it caters to your needs. Before deciding which one is better for your brand or organisation, we should know the Pros and Cons of custom website design and website templates.

We’ve compiled a simple list of Pros and Cons for you!

Website Builders – Templates (Pros)
  • It’s Free!

Most website builders have a range of pre-made templates free of charge. Website builders such as WordPress and Wix give you more than 800+ website templates to design your website.

  • Quick and Easy

It’s more convenient to use templates if you’re in a hurry to build a website – whether it’s your website’s font, logo, or colour scheme.

Website Builders – Templates (Cons)
  • Doesn’t meet your needs

There is no one-size-fits-all approach when it comes to templates. It is possible that a template cannot meet your web requirements, whether they are for e-commerce, blogs, or something else entirely.

  • Uncustomisable / Depersonalised

The premade templates might not have your appropriate brand colours, fonts, or enough graphical elements. It might lack the uniqueness you can add through a custom website.

Custom Web Design (Pros)
  • Hassle-free

You can simply hire a professional, share what your ideal website looks like, and bam! It’s done. You can choose to manage your website yourself or hire an agency.

  • Tailor-made for you

A custom design allows you to wrap the website around your requirements. Because your website is custom-built for you, you can make better decisions for marketing, SEO, or CTA placements.

Custom Web Design (Cons)
  • Time-consuming

Building a customised website is a lengthy process. You need to invest your time, effort, and energy when planning and creating a website.

  • Cha-Ching! Requires a Budget

A custom-made website design can be expensive, let’s just say, depending on what you need. Customers can always reach you on your website, 24×7. So investing in a good website is always a wise decision.


Websites have the power to portray your online presence. As opposed to generic templates, custom web design lets you take control of every aspect of your website. While website builders and their templates only allow you to personalise web pages within predefined parameters. Each has its own pros and cons. It all depends on your needs, as well as factors like functionality, flexibility, budget, etc.

As you can see, there is a dramatic difference between custom web design and templates. What would you pick?

Read our Article (Best Website Builders 2022) to know which one is the best for you!


Let’s build something together

About Agaetis

The word Agaetis means excellence. Keeping up with the name, we at Agaetis Technologies are firm believers in sparing no effort to deliver excellence through our work. Our websites are crafted with love and care that enables our clients to engage with visitors on a higher plane.


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