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Ecommerce Trends to Increase Growth in 2023
Ecommerce trends are on the rise, and in the words of the wise – You must stay updated on the latest trends to stay ahead of the curve! After all, it’s all about keeping your customers satisfied and meeting their expectations.
The purpose of this article is to explore some of the top Ecommerce trends for 2023 and what they mean for online businesses on some of the major Ecommerce platforms. Make sure you are aware of these trends and have a plan ready to increase your growth and boost your business sales.
Ecommerce Trends for 2023:
Get your sales off to a strong start with these 2023 Ecommerce trends!
- Personalisation and Customisation
A customer does not want to be merely a statistic or a number, so Ecommerce personalisation is an important concept. It is to humanise the experience of the customer when they interact with your brand. Not only that, it customises the experience for them, thus leaving a mark on the customer’s mind. Major Ecommerce companies like Amazon, eBay, and Etsy tend to use these tactics.
A trend such as this could be implemented by having personalised product recommendations based on search history, interactive email marketing, interacting with the customer based on previous purchases, and so on. You could also include custom cards, codes, or a freebie to further entice your customers.
- Social Commerce
You’ve likely seen a ‘Shop Now’ button when scrolling through Instagram or Facebook. Well, that’s what social commerce is – using social media channels to sell your products. This makes it extremely convenient for your customers to purchase products while simply scrolling on their phones.
The popularity of social media platforms like Instagram, TikTok, and Facebook has resulted in online retailers becoming increasingly dependent on these platforms to market their products. But the most beneficial part is that it reduces the cost for you to market and reach a global market for your products.
You might be interested in: Social Media Marketing can Make or Break your Ecommerce business. Learn Why!
- Augmented Reality
With Augmented Reality (AR) becoming more widely available and accessible, the Ecommerce industry is expected to adopt it as a major trend in 2023.
Using Augmented Reality, customers are not only able to visualise products in their real-world environment before making a purchase, but they are also more likely to return the product because they have already tried it out virtually.
You’ll need to optimise your product listings to incorporate it and make sure your website has the necessary resources to support AR. The expense of investing in technology and software to adopt AR in your Ecommerce business will be worth it, though!
- Voice Commerce
Voice commerce is still a relatively new trend. However, a growing number of customers around the world are using voice assistants like Amazon’s Alexa, Siri, and Google Assistant for everyday tasks so it is expected to grow in popularity by 2023.
The best way for your ecommerce businesses to take advantage of voice commerce is to optimise your product listings. You also need to make your websites compatible with voice assistants. If you want to go an extra mile, consider developing your own voice assistant technology. You can compete with established players like Amazon and Google and set a new standard for your brand.
- Sustainability
Having lived in a post-covid world, it’s no surprise that customers have become more concerned about sustainability in recent years, and this trend is expected to continue into 2023.
Customers want eco-friendly products and packaging, and they expect Ecommerce companies to do our part to reduce the environmental impact.
To keep up with this trend, your Ecommerce business will need to focus on environmentally friendly practises and products. You can do this by using eco-friendly packaging materials, reducing waste and emissions. You can also make sure that you are collaborating with environmentally conscious suppliers and vendors.
On an Ending Note:
As the Ecommerce industry continues to flourish post-pandemic, we must constantly stay updated on the latest ecommerce trends. Ecommerce businesses will have a lot to look forward to in 2023, with a range of new and emerging trends.
Keeping up with these trends and implementing strategies to capitalise on them will help your Ecommerce business to remain competitive and meet your customers’ evolving needs.
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