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Backlinks for SEO You Should Avoid in 2023

By Team Agaetis, February 15, 2023
Backlinks to avoid

Getting Backlinks for SEO to your website is one of the best ways to drive traffic. But just like all things good and bad, there is an internet jargon running around for bad backlinks as well – Toxic Backlinks.

What are Toxic Backlinks?

The term “Toxic Backlinks” might have already given you an idea of what they are: backlinks that harm your reputation, your rankings, as well as decrease your chances of showing up on SERPs. Such backlinks usually fall under the category of Black Hat SEO tactics. That’s why it is important to know which backlinks to implement and which ones to avoid in your link-building strategy.

Read our article, “What is Black Hat SEO & Why Should You Avoid It?” to know what harms your Website in terms of SEO!

Luckily, we have compiled a list of the types of backlinks for SEO you need to avoid to get better rankings. Let’s go!

Types of Backlinks for SEO You Should Avoid in 2023:
  1. Paid or Sponsored Links

According to Google, buying or selling links will negatively impact your search engine ranking. That completely negates the goal of obtaining backlinks for SEO, which is to rank higher. You won’t get the SEO advantage you need with paid links. Having a solid link-building strategy that grows over time is better than wasting resources on getting backlinks that don’t even do the job.

  1. Spammy Links

Another kind of toxic backlink you need to look out for are links from spammy websites. In most cases, these spam links lead to a different place than what is stated in the text. Usually, these links come from irrelevant and unrelated websites, which can harm your brand’s image.  The bottom line is that you do not want your website to be associated with such spammy links.

Having trouble determining what backlinks are good for you? Use Neil Patel’s free Backlink Checker tool to identify spammy links. 

Click here for the Free tool!

  1. Backlinks from Unreliable Websites

Every internet user has encountered a shady website at some point during their internet browsing experience. It only takes one click to get to a completely different page loaded with tons and tons of ads and redirects. This not only results in a poor user experience but also creates a negative image for such websites. The majority of these sites are untrustworthy, and you don’t want your website to be associated with them.

  1. Press Release Links

When launching a product or service, one can use Press Releases to spread the word. Press Release links aren’t entirely bad, Google states that they need to be NoFollowed – which eliminates a majority of their value. Although it isn’t recommended, it still serves the purpose of obtaining backlinks, so do what works for you.

  1. User-Generated Content Backlinks

UGC backlinks are usually links posted by the user on different forums and blogs. This method used to work in the past, but now Google and other search engines are adept at finding UGC links. Since UGC links do not count as backlinks anymore, it is better not to use such methods, as they do not add any value to your website.

  1. Paid Link Mills

There are several websites out there that provide backlinks for SEO at a certain cost. Though these backlinks are usually of low quality or come from spammy websites. So you might want to avoid buying backlinks from such link mills at all costs. 

When it comes to generating traffic to your website, Link Building is a critical component of SEO. That’s why Link building must be taken seriously. There are a variety of backlinks that are present in the SEO world. But it is necessary you use the right methods of acquiring backlinks for your website. 

Click here to read more about the basics of backlinks, what works for you, and the benefits of using backlinks for SEO.


It is best to acquire Backlinks for SEO naturally.  Make sure that your website has high-quality content that answers the user’s questions. With time, as your website grows, you will automatically start acquiring backlinks naturally. Until then, use ethical methods to acquire backlinks, and you are sure to rank higher on SERPs.

We hope you found this article helpful in understanding what types of backlinks you should avoid and which ones you should use. 

Make sure to bookmark this article for future reference!

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