Do email subject lines really matter?

Email subject lines are as important as the body content. The email Subject line is the first and the most important thing subscribers check before opening the message. Over the years Email marketing has been the favourite and most successful by digital marketers all over the world.

Among the different types of marketing methods, Email marketing remains the most classic and efficient way to reach your target audience, promote your brand and build relations with your customer.

According to statistics, emails have the highest return on investment. For every $1 spent on email marketing, there is a return of $32. So why not use email marketing now?

Examples of Email Subject Lines in 2023:

If you have just started doing email marketing, here are some best email subject lines that will help you progress in achieving your goals!

• Curiosity-inducing subject lines

Last Day To See What This Mystery Email Is All About
Where to Drink Beer Right Now
Is this the hottest career in marketing?
? a surprise gift for you! {unwrap}
Don’t Open This Email

• Funny Subject Lines

“Need a day at the beach? Just scratch n’ sniff your way to paradise…”
Try To Avoid These 27 People On New Year’s Eve
Rock the color of the year

• Vanity

Everyone has a bit of vanity. People love to be liked, accepted and even revered by others. It’s just a part of being human.

Here are some great examples of clever email subject lines that leverage vanity:

Don’t wear last year’s styles.
How Have You Progressed Since the Third Grade?
Age-defying beauty tricks
Products the celebs are wearing

• Greed

You may not think of yourself as a “greedy” person, but it can be really tough to pass up a great deal, even if you don’t really need the item right now. That’s why sales, discounts and special offers work really well in your subject lines.

Here are some great email subject line ideas for hitting your subscriber’s “greed” button:

Flash. Sale. Alert.
25% off your favorites
A new product you won’t pass on
Complimentary gift wrap on all purchases
Get priority access!

• Pain Points

If you really understand your buyer persona, you should know their biggest pain points. Use those pain points to get subscribers to open your emails by solving that problem for them.

Here are some examples of email subject lines that bring out the subscriber’s pain points and offer a solution:

Pizza Hut: “Feed your guests without breaking the bank”
IKEA: “Where do all these toys go?”
IKEA: “Get more kitchen space with these easy fixes”
HP: “Stop wasting money on ink”
Sephora: “Your beauty issues, solved

• Retargeting

Retargeting emails are sent to subscribers when they fail to complete an action or a step in your sales funnel for example when they abandon their cart or fail to purchase after their free trial. These emails serve to bring your subscribers back to your sales process

Here are some excellent examples of retargeting email subject lines:

“The price dropped for something in your cart”
“Unroll.Me has stopped working”
“Did you miss out on some of these new features?”
“Hey, forget something? Here’s 20% off.”

• Top Subject Line Keywords

According to Alchemy Worx, which analyzed 21 billion emails sent by 2,500 brands, the top five most effective subject line keywords were:

“Upgrade”
“Just”
“Content”
“Go”
“wonderful”

Some final tips to create the best performing subject lines:

Before choosing a subject line at random, keep these tips in mind for the highest possible open clicks!

Most People Open Emails on Mobile: Regardless of which of the above techniques you decide to use, make sure your subject line is optimized for mobile users. While mobile access to email saw a dip at the end of 2018, it’s still the preferred way people access their email

Be original: Originality is the key to for getting sustainable success with your Email Marketing

Try out Emojis: According to a report by Experian, using emojis in your subject lines can increase your open rates by 45%

*Reference used from mailchimp

You can get creative with different emojis and different emoji combinations for your own email subject lines.

That’s it! Hope this article has helped you put on your thinking hats. Get started with interesting and unique subject lines and watch your sales increase!

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